Blog Post Title

Blog Post Title

What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.

Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.

Blog Post Fullwidth

Blog Post Fullwidth

Blog Post Fullwidth

Already know about Brand Archetypes?

Jump straight to the quiz.

What if I told you that you could make more money just by being your regular-awesome-self?

 

or by being a super-hero for your clients

or being a lover that makes ’em feel confident and sexy

or a magician that blows freaking their minds with results

 

What the eff am I talkin’ about?
Brand Archetypes, y’all.

Specifically, I’m talking about Brand Archetypes and how they can transform your brand from a boring, “me-too” brand into a “daaaaaaaang, they totally get me!” brand.

 

What’s an Archetype?

The word comes from the famous psychologist Dr. Carl Jung. Way back in the 1940’s, he created this theory to describe the patterns of human behavior derived from our unconscious mind. And they’re still used in psychology today, so you know it’s legit.

There could be lots of different archetypes, but Jung defined these 12 to categorize our basic human motivations.

The Innocent

Motivation: Innocent brands strive for individual fulfillment & independence by promoting safety & simplicity.
Motto: “lsn’t it great to be free to be ourselves?!”
Innocent Brands: Coca-Cola, Dove, Red Cross

The Explorer

Motivation: Explorer brands strive for individual fulfillment & independence by promoting freedom.
Motto: “You won’t fence me in!”
Explorer Brands: The North Face, GoPro, Jeep

The Sage

Motivation: Sage brands strive for individual fulfillment & independence by promoting understanding.
Motto: “The truth will set you free.”
Sage Brands: Google, Rosetta Stone, Smithsonian

The Regular Guy/Gal

Motivation: Regular Guy brands strive for community & connection by promoting a sense of belonging.
Motto: “We all put our pants on one leg at a time.”
Regular Guy Brands: Home Depot, IKEA, ebay

The Lover

Motivation: Lover brands strive for community & connection by promoting intimacy & passion.
Motto: “You’re the only one that I want.”
Lover Brands: Victoria’s Secret, Herbal Essences, Godiva Chocolate

The Performer

Motivation: Performer brands strive for community & connection by promoting enjoyment.
Motto: “You only live once.” #yolo
Jester Brands: Old Spice, Dos XX, Diet Dr. Pepper

The Hero

Motivation: Hero brands strive to triumph & change the world by promoting mastery & accomplishment.
Motto: “Where there’s a will, there’s a way.”
Hero Brands: Nike, FedEx, Duracell

The Maverick

Motivation: Maverick brands strive to triumph & change the world by promoting revolution.
Motto: “The rules were made to be broken.”
Rebel Brands: Harley-Davidson, Virgin Mobile, MTV

The Magician

Motivation: Magician brands strive to triumph & change the world by promoting power & knowledge.
Motto: “I can make things happen.”
Magician Brands: Dyson, Red Bull, Victorinox Swiss Army

The Caregiver

Motivation: Caregiver brands strive for structure & stability by promoting service & comfort.
Motto: “Love your neighbor as yourself.”
Caregiver Brands: Campbell’s, Johnson & Johnson, Salvation Army

The Creator

Motivation: Creator brands strive for structure & stability by promoting innovation & authenticity.
Motto: “If you can imagine it, you can do it.”
Creator Brands: Apple, Adobe, Lego

The Ruler
Motivation: Ruler brands strive for structure & stability by promoting control & power.
Motto: “Power isn’t everything, it’s the only thing.”
Ruler Brands: Rolex, Mercedes-Benz, American Express

You can take my Brand Archetype Quiz to find out where your brand fits and get more detailed descriptions, big brand examples, music choices, instagram accounts to follow, and a crap load of other cool stuff. Trust me, you’ll like it.

So here’s how it works, guys

Archetypes take the seemingly endless adjectives, values, and facets of personality used to describe humans (and brands!), and put them into 12 neat little boxes. It’s kind of like a mix between a personality test and a stereotype. (C’mon, you know they’re usually true even if you don’t want to admit it.)

Now, if you’re sitting there thinking that nobody’s gonna’ put you in a box because you’re such an intricate and complex being…

That’s kinda’ true!

And it’s also kinda’ wrong… psychology is weird, amiright?

You do fit into a couple different boxes (that’s why when I build brands with my clients, we use your top 3 Brand Archetypes), buuuut

You are not a unique, special ❄ snowflake ❄ either.

*said with love, so don’t hate me*

But trust me, y’all. I’m here to tell you that it’s a good thing.
And you can use it to make more money in your biz.

 

How to make more money with Brand Archetypes

Guess what?
Your ideal clients aren’t special snowflakes, either. ❄ ❄ ❄
They’re just regular ol’ ladies and gents.
And they’ll fit into some of the same 12 Archetypes as you.

So, to make more money, you need to:

  1. Figure out YOUR Brand Archetype. If you haven’t taken the quiz yet, do that over here here.
  2. Figure out your IDEAL CLIENT’s Archetype. You should be able to easily tell where they fit.
    If you don’t know enough about them to figure it out, then you gotta’ back up a step and figure that out first. You should be all up in their heads, y’all.
  3. MAKE SURE THEY FIT TOGETHER. That may seem like common sense, but this is where a lot of brands get hung up. An Innocent or Caregiver isn’t as likely to connect with a Maverick or Performer brand. You’ve gotta’ make sure your underlying values are the same.
  4. SPEAK TO THEM IN THEIR LANGUAGE. You’ll appeal to them on a deeper level when they feel like you really understand their goals and values.
  5. MAKE BANK, yo.

Learn your Brand Archetype and USE IT. Give your ideal clients the opportunity to connect with you on a personal, even emotional, level and your sales will skyrocket. I promise.

People want to do business with other people. People that they like, that they can relate to, and that they identify with. So OWN your Archetype and use it to make some moo-lah ??

 

Which Brand Archetype fits your brand?

Love it? Share it with your friends!
[Sassy_Social_Share]

WHO THE HECK AM I?

Give them a short and sweet little bio that includes a punch of your personality and voice!

Remember, most of the people that will read this are from a completely COLD audience – meaning they probably stumbled across a blog post from Google or Pinterest.

Intrigue them. Show them who you REALLY are and what you REALLY care about so they want to learn more about you!


HANG WITH ME ON INSTAGRAM

[instagram-feed num=6 cols=2 showfollow=false]

Blog Post Custom

Blog Post Custom

Blog Post Custom

You know you need to build an email list.
So you’re making super helpful free content.
You’re Canva-ing the crap out of some pictures.
You’re writing posts and articles and sharing them in every single place you can.
Livin’ the #nopromo life

You also know you need to like, actually talk to the people once they’re on your list.

You know you have to get a website up eventually.

And write all the actual words to go on the website.

And get a logo designed.

And, oh yeah, work with some actual clients at some point.

Your “I know I should do this” list is 8.5 miles long and growing.
But you’re trying.
You’re taking the initiative.
You’re doing the freaking work that everyone says you need to do.

 

So WHAT.THE.EFFFFFFFFF.
Why isn’t it working?!?!

Here’s why. 
Because you’re not being YOU.
Because you aren’t being the uniquely freakin’ awesome human that you are.
Because you’re doing exactly what everyone is telling you to do.

But why are you doing that!?
You don’t want to be a copycat.
You don’t want to sound like everyone else.
So why are you doing the same things as everyone else?

Here’s my tip:
Don’t do things because it’s what you’re supposed to do.
Stop “should-ing” all over yourself and make up your own damn mind.

The world doesn’t need 742 internet businesses that are all saying the exact. same. thing.
It’s effing boring.


And no one cares.

Decide what’s right for YOU.
Then build your brand around YOU.
Because YOU are your brand.

And once you do that, something ✨  magical ✨   will happen.
It’ll be approximately 104% easier to do allllll of those things.
Because you’ll already know exactly what to say.
And exactly how to say it.

And hell… you might even have some fun with it.

I know I do!

Blog Post Basic

Blog Post Basic

Last week I had a booked a brand spankin’ new client for a $4,000 package. But that’s not the best part…

The BEST part is:

  1. She (let’s call her “Nancy”) was from a COLD audience. She had only just learned that I existed the week before.
  2. Nancy didn’t book a discovery call.
  3. Nancy didn’t even ask a single freaking question.

How is this possible?!

It’s branding. Pure and simple.
(Shocker, right?)

Let me tell you how I did it.

And how YOU can do the exact same thing.

 

Step 1

Create some really juicy content – I’m talkin’ like, the BEST stuff you’ve got – and give it away for FREE.
Why would you do that? Why would you give away valuable information for free?

  1. Firstly, it showcases what an expert you really are. Your audience can SEE, first-hand, that you know what the eff you’re talking about and are MORE than capable of helping them.
  2. Secondly, it shows them how VALUABLE your services are. They’ll be thinking, “Wow, if I’m getting this much value for free, imagine what it’d be like to work with this person!?”
  3. And lastly, it gives them a chance to get to know the real YOU. Your goal is to infuse as much of your personality as you can into that sucker. You want the reader to feel like they know exactly who you are after they read it.

My example: Nancy saw a post in a Facebook group and took my free quiz, Discover your Brand Archetype and use it to start attracting your DREAM clients like a freakin’ magnet!
(Notice the juicy name that tells them the VALUE of taking the quiz.)

Step 2

Go for the easy YES.
On your website, make sure the first step to working with you is a NO-BRAINER.

  • It makes them feel more comfortable because they get a chance to work with you and see what you’re all about without a huge commitment or investment upfront.
  • It gives you a chance to OVER-DELIVER. You get to prove your value to them first-hand.

And that’s what I’m all about, y’all.
If you’re charging premium prices, you damn well better blow your clients’ expectations out of the freakin’ water.

My example: Nancy booked a Focus Session on my website. She didn’t email me. She didn’t call and ask questions first. She KNEW it was the right fit for her based on the website copy and her previous introduction to me via the quiz.

 

Step 3

Offer your service.
If you’ve done the first 2 steps correctly, then this part is just a matter of logistics. They either know they want to work with you, or they don’t. It’s as simple as that.

My example: After Nancy’s Focus Session, I emailed her the pre-made proposal through Dubsado (which is AMAZING, by the way). She picked the option she wanted, signed her contract, and paid her deposit.

Within 1 week of knowing I existed.
Within 2 days of speaking to me personally.
Without ever asking a single question.

 

 

Simple as that

And you can do the same thing. Think for a minute what that might look like for you:

  • Fewer objections on sales calls.
  • Easier “HELL YES” responses.
  • Less time wasted talking to unqualified leads who try to haggle with you.
  • And best of all, only working with action-takers who truly value your services and are EXCITED to work with you.

If you wanna’ chat with me about how we can make this a reality for you (no obligation, no-icky sales pitch, of course), then I have a few spots open for you: https://gofilament.com/schedule-a-call

PRIVACY POLICY    |    TERMS OF USE    |    DISCLAIMER     |    CONTACT    |            

© 2019 [COMPANY NAME]   |   DESIGNED BY BROOKE LAWSON